Jewelry as an Investment

I’ve seen a sponsored Facebook post recently that talks about jewelry as a financial investment.  I get very angry when I read articles like this because jewelry is not a stock, bond or mutual fund.  Jewelry cannot be resold as new when it’s been previously owned.   There is a secondary market for preowned jewelry that makes it difficult to recoup the initial dollars spent unless you are dealing in the finest and rarest and willing to gamble.  (Got a few million to spare?  Then this can be a different conversation.)  But jewelry is an investment.  It’s an emotional investment.  Whether you buy jewelry to enjoy wearing yourself or to show someone how you feel about them, jewelry is an investment in joy, pleasure and love.  Consider the following article I read at the holidays…

No, it’s not about Pandora beads.  Keep reading.  It’s about how jewelry symbolizes the love of a couple and a family.  My sister and I can relate well to the feelings expressed here.  Mom passed away a little over five years ago.  We wear her jewelry every day.  It’s a visual, tactile reminder of how much she loved us and we love her.  That’s the beauty of jewelry and why it’s necessary in our lives.  The most important moments are celebrated with a gift of jewelry.  It’s an investment worth making.

Buying jewelry while travelling

It’s travel season!  And we all love to travel.  (Most of us do, anyway!)  Bringing back souvenirs is one way to keep the memories of the trip alive.  Jewelry is a popular one; it’s small and portable!  However, we have a note of caution.  It’s easy to get caught up in the moment.  It may feel like a “once in a lifetime” opportunity.  Don’t spend more than you are willing to lose!  We end up helping clients with their bad travel purchases every year!  Values are misrepresented, rarity is exaggerated (“there are no more tanzanite being mined”), and many times our clients are just plain lied to.  We’ve had clients buy what they thought were brand names at bargain prices at reputable stores only to find out the brand and quality were totally misrepresented.  Columbian emerald has turned out to be chalcedony (They paid $1000. for jewelry worth $100.  Yes, you read that right.)  Getting money back, even from credit cards purchases, can be a time consuming nightmare.

Here’s how to minimize your risk:

*Make sure you have contact information from where you are purchasing.  Name, mailing address, phone, email.  These people count on never seeing you again and that you won’t follow up.

*Get recommendations from other sources besides the cruise and travel companies.  Many times they work together.  Talk to other travelers.

*If you are considering buying a bigger ticket item, do your homework.  We’ve had clients think they bought Hearts On Fire Jewelry at a significant savings from a Hearts On Fire retailer out of the country.  The ring was even stamped Hearts On Fire.  It wasn’t.

Jewelry is a fun way to bring home the memories of your special trip.  Just don’t spend more than you are willing to lose!